‘Media relations’ and "The student skills guide"
The term media relations is often used synonymously with publicity.It is understood under the following situations and areas by the spectators.
Media and big business
The Australian media is characterised by controlling monopolies. The reading talks of the three media monopolies including 'Packer and sons' and Murdock (Fairfax). The key issue Includes diversity, representation, plurality, regulation and technological convergence. Media convergence enable message sending to a wide varied audience and can be used to provide live media.
Media release are brief news items that will convey key messages regarding events, issues and so forth. They usually contain elements of who, what, when, where, why and how as well as newsworthy aspects.
Relationship between PR and media can be nurtured or enhanced by knowing what is newsworthy which can be determined by proximity, prominence and currency, human interest, the unusual and money.
Media outlets run to strict deadlines. This varies for different media.Newsroom must understand the role of newsroom personal and the hierarchical structure. I understood this topic in more detail as at the same time I was writing for a fortnightly cultural magazine, and the editor gave me a hard to achieve dead line. But I don't blame her, as even they have their own deadlines for editing and publishing stuff on paper and even on net.
All media styles have different requirements which the practitioner know. A practitioner always considers the mediums particular needs such as supply of information. The practitioner should define the audience they wish to target their message to. They should consider aspects that might concern their audience.
What makes news? I always ask myself the same question while i am studying journalism and PR. The reading elaborates that there are many news worthy values, which takes the decision of the worthiness of the news (which we have earlier studied in professional writing).
Media release are brief news items that will convey key messages regarding events, issues and so forth. They usually contain elements of who, what, when, where, why and how as well as newsworthy aspects.
Relationship between PR and media can be nurtured or enhanced by knowing what is newsworthy which can be determined by proximity, prominence and currency, human interest, the unusual and money.
Media outlets run to strict deadlines. This varies for different media.Newsroom must understand the role of newsroom personal and the hierarchical structure. I understood this topic in more detail as at the same time I was writing for a fortnightly cultural magazine, and the editor gave me a hard to achieve dead line. But I don't blame her, as even they have their own deadlines for editing and publishing stuff on paper and even on net.
All media styles have different requirements which the practitioner know. A practitioner always considers the mediums particular needs such as supply of information. The practitioner should define the audience they wish to target their message to. They should consider aspects that might concern their audience.
What makes news? I always ask myself the same question while i am studying journalism and PR. The reading elaborates that there are many news worthy values, which takes the decision of the worthiness of the news (which we have earlier studied in professional writing).
- Impact
- conflicts
- timeliness of news
- proximity
- prominence
- currency
- human interest
Media conference is also an important part of media relation as it allows a wide dissemination of a story, to give all media access at once, to allow journalists to ask follow-up questions. The media releases, news styles, Media kits, Fact sheets, articles etc. are just some tools in the hand of media to achieve their right relation with the public to solve their purpose.
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