CHAPTER ONE
The chapter talks about the misunderstandings which people have in their minds regarding the term Public relation. People are unsure about the parameters of the profession as it is used inappropriately in our day-to-day life.
Public Relation is the ethical strategic management of communication and relationships in order to build and develop coalition and policy, identify and manage issues and create direct messages to achieve sound outcomes within socially responsible framework.
The functions of public Relation are:
- To advise management on the policy and its effects on public relations;
- To channel and coordinate within an organisation the activities that affect public relations;
- To provide the machines for explaining an organisation and its policies to its various public through communication media;
- To ascertain and explain to management what various public think about the organisation
some activities which fall under the envelope of Public Relation Practitioner's job are:
- communication
- publicity
- promotions
- crisis management
- marketing
- financial relations
- media relations
- event management
- fund raising etc.
Public Relation is indeed a really hard job. It requires many skills and talents. Some of the really interesting skills which the reading reveals are:
- an understanding of how public relation and communication theory informs public relation practice;
- the capacity to plan and analyse while developing a problem solving approach;
- strong technical and communication skills;
- strong readership/interpersonal skills;
- a strong social, political and ethical appreciation with an understanding of the big picture and the interconnectedness of event;
- industry knowledge and perspective with knowledge of application and processes.
CHAPTER TWO
History of Public Relation in Australia.
The emergence of Public Relation:
First was the implementation of Education Act 1872. With the development of schools and schooling programs over the next twenty years, nearly all the young Australian men could read and write by 1890s.
The second development was the creation of a technology that would allow the production of daily newspaper.The Sydney Morning Herald became Australia's first daily in 1841.
The third development lay in the depoliticisation of the newspapers. The earliest newspaper had been highly political, often owned or heavily subsidised by political parties. However, newspapers that targeted political factions could not attract a wide enough audience to satisfy the requirements of advertisers. But still all this encouraged the birth of new systems.
Publicity to Public relations changed during 1930. Many more magazines etc. started, which helped in opening up of the job of public relation. Public Relation in Australia saw many changes from 1943.
Now a days, the modern public relations work in areas as media relations, sponsorship,, crisis and issues management, shareholder etc.
The emergence of Public Relation:
- Promotion through press agentry-
First was the implementation of Education Act 1872. With the development of schools and schooling programs over the next twenty years, nearly all the young Australian men could read and write by 1890s.
The second development was the creation of a technology that would allow the production of daily newspaper.The Sydney Morning Herald became Australia's first daily in 1841.
The third development lay in the depoliticisation of the newspapers. The earliest newspaper had been highly political, often owned or heavily subsidised by political parties. However, newspapers that targeted political factions could not attract a wide enough audience to satisfy the requirements of advertisers. But still all this encouraged the birth of new systems.
Publicity to Public relations changed during 1930. Many more magazines etc. started, which helped in opening up of the job of public relation. Public Relation in Australia saw many changes from 1943.
Now a days, the modern public relations work in areas as media relations, sponsorship,, crisis and issues management, shareholder etc.
No comments:
Post a Comment