week four

'Insider Info' in Public Relations'

by

James, M. (2006). Sydney

also from

Chapter 11 Internal Communications In C. Tymson, P. Lazar, P and R. Lazar, (Eds.)The new Australian and New Zealand public relations manual.

In my opinion, the most important point of this week’s readings is about internal communication. Also, understanding the changing behaviour of employees and to match the objectives of the organization on the basis of understanding, within a company is important. It is important for an organization to achieve its objectives that employees be satisfied with there work environment. Especially in large enterprises, where the goodwill matters and the company has to care about having better reputation in local community.

This is done through internal communication, which is quite an interesting pattern of controlling. The internal communicating is found to be generally the most effective one when done by authority within the organization. But it is crucial to involve all members of the organization in the process of communicating.

This chapter gives the readers a closer look into the practical aspects of the industry and how to give themselves the best opportunity for securing a job in the industry.

The twin way strategies of the employees work best within the outfit of business.