Theoretical Perspectives
To think theoretically is to use a set assumption about how the world works in order to be able to predict and make conclusions about what happens.
Key points to remember from the readings are related to the varying elements about public relations theories and how they can be used to better understand and develop public relation practices.
When Public Relation is theorised, an approach based on certain assumptions is offered from a particular perspective. Another theory based set of another assumption will make this view impossible or perhaps laughable.
To think theoretically is to use a set assumption about how the world works in order to be able to predict and make conclusions about what happens.
Key points to remember from the readings are related to the varying elements about public relations theories and how they can be used to better understand and develop public relation practices.
When Public Relation is theorised, an approach based on certain assumptions is offered from a particular perspective. Another theory based set of another assumption will make this view impossible or perhaps laughable.
The chapter talks about a whole range of most important theoretical approaches towards public relation. Earlier most of the public relation theories were taken from other adjacent disciplines. The system theory came from philosophy and sociology. Another came from agenda setting followed by the General Systems Theory, Semiotics, critical theory, Gruing’s models, Rhetorical Theory’ and so on.
Initial ideas assist in understanding the complexity of PR, but later these theories more recent ideas are also be placed into consideration including Situation Theory, Social Learning Theory, Social Exchange Theory.
All of the theories have their own limitations, purpose and importance, which are made clear via reading.
Initial ideas assist in understanding the complexity of PR, but later these theories more recent ideas are also be placed into consideration including Situation Theory, Social Learning Theory, Social Exchange Theory.
All of the theories have their own limitations, purpose and importance, which are made clear via reading.
No comments:
Post a Comment